Originally Written in Chinese by me at March 2013, updated at 5 April 2015
The Guangzhou Broadcasting Network is getting nerdier. Or is it? But if it is, they won’t admit it. As about 2008, when the Vocaloid hit Ievan Polkka started to being heard nationally through radio and TV, and eventually played in half time period during the 2010 Asian Games, the network’s prime time newscast has been added two sketches-based segments, one satires social issues, one teaching Cantonese culture. And both segments are filled with background music and chatter. Some of these music is from an anime. After I watch these segments and the animes which the segments’ music used from, I decided to tell the people about it. Since these segments canceled, some anime’s music can be heard on both regular and showbiz news, even the “on the road” segments where female reporters discover traditional culture, community events and leisure spots across Guangzhou and beyond. Sounds like a soft news magazine. But not just these: an instrumental version of the Vocaloid hit Senbon Sakura was played during holiday recommendations report; the theme of Attack on Titan is played in background on another news bulletin of the network, when the anime is still airing in Japan.
Back to ’08, there’s also discussions about this issue on the web (Chinese link), and still continuing through social media ever since. But no one at the network is have their words say. Until 2013.
A reporter of the network told me that playing background music in a news item may implies opinions. And its prime time news host (he’s had sang St Seiya’s theme when the news team is promoting at a theme park), reply me with “It’s OK to put any music into news as an ‘enhancing tool’ to express feelings of the editor”. Agree him? Not me, or if I meet him, I will say “go fuck yourself you ass-licking bitch!”, because he’s not just defending its news editors itself, but other networks which also used anime music as they played in background.
These anime soundtrack are used by the Guangzhou Broadcasting Network’s local news bulletins in various times, heard by me, which these tracks can be found at YouTube, SoundCloud, or other sites with a help from search engine.
Skip Skip dayo: used once for pre-lunar new year segment.
Bubbu Bubbu Budane: used frequently at a satire sketch segment, occasionally played with other ACG-related music.
The K-ON Franchise:
Have Some Tea: used once for traffic related news.
Morning Dew: used once for pre-lunar new year segment.
軽い冗談 (Karui Joudan): used excessively on showbiz related news.
Hayate the Combat Butler:
暢気 (Nonki): used rapidly at a satire sketch segment. After the segment canceled, the track can be heard at some stories.
浪花 (Naniwa): used several times at “On the Road” segment. Its competitor from the same road – Radio Television Guangdong – used once in its programme.
悠々 (Yuuyuu): used once for parks management related news.
温柔 (Onjuu): used once on the “celebrity face swap” story.
The Bunny Drop:
訪れた変化 (Otozureta Henka): used once at a special report.
大吉とりん (Daikichi to Rin): used once at a special report.
別れ (Wakare): used once for cemetery related news.
別れ2 (Wakare 2): used several times at different news items.
朝ご飯 (Asa Gohan): used several times at different news items. The Chinese version of Bet on Your Baby by CCTV and a talk show hosted by a transgender celeb on Shanghai’s Dragon TV has used this track as well.
コウキのテーマ (Kouki no Theme): used once on foodie’s attractions.
お出掛け (Odekake): used several times at “On the Road” segment.
触れ合い (Fureai): used once at a special report.
美咲順調マーチ (Misaki Junchou March): used on a report about health issues. A Public Service Announcement produced by the Guangzhou Underground used the track as well (PS – a Cantonese version of the PSA is also uploaded to Sina Video by the underground company, but since the Middle Kingdom’s net censors cracked down Sina Video, the video disappears with thousands of user-uploaded videos, leaving a series of videos uploaded by the site. This is the Mandarin version of the PSA, no English subs, but it’s centred on safety issues).
P.S. – Guangzhou is one of the Chinese cities being named “City of Exampling Copyright Protection”. Not anymore if the Network did this a lot without acquiring the rights (and maybe end up with lawsuits).
Although the network’s case is just a tip of an iceberg, meaning more networks is joining the line-up of using anime and game soundtracks from background, until those from network doe not know the origin of the soundtrack, their thoughts and their standards, the nerds will not stop talking about it.